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DITCH THE GUESSWORK AND GET THE EXACT FORMULA FOR A BRAND THAT ATTRACTS PERFECT FIT CLIENTS ON REPEAT
Booked & Branded breaks down brand strategy into shockingly simple, actionable steps so you can finally ditch the guesswork, feel seen, and confidently secure new leads - because when you believe in and get obsessed with your brand, your future clients will too.
SELF STUDY BRAND STRATEGY COURSE FOR SERVICE PROVIDERS & DIGITAL PRODUCT SELLERS
PUT A FINGER DOWN IF
🖐🏽 You find yourself constantly undercharging out of fear that cheaper brands will steal your clients.
🖐🏽 You're constantly being told on sales calls that they "really need to think about the investment" because they're not convinced that what you do is valuable.
🖐🏽 You're plagued by self-doubt and imposter syndrome, making it difficult to confidently share your services and products.
🖐🏽 You compare yourself to other service providers who seem to make it look easy, but you're constantly burning yourself out trying strategies that just don't fit how you like to show up—and not getting the results anyway.
🖐🏽 You feel physically sick at the thought of sharing your rates.
Many business owners think brand strategy is reserved for big companies with huge budgets or that you need a marketing degree or agency support to get it right. This mindset keeps many people stuck in a cycle of doubt and indecision.
You can totally DIY a brand strategy on your own, BUT if you want something you've never had, you have to do something you've never done.
Booked & Branded gives you everything you need to create a powerful brand strategy that keeps your calendar full without the hustle, overwhelm, or trend chasing.
I believe that success should be simple and stress-free, so I've combined years of industry expertise to create the B&B formula. With it, you can create a brand that not only stands out but also sets the standard in your industry.
Ready to build a brand you feel proud of? Let's get you sorted with Booked & Branded.
CREATING YOUR BRAND STRATEGY SHOULDN'T BE AS COMPLICATED (OR FRUSTRATING) AS TEACHING YOUR GRANDPARENTS HOW TO ORDER FOOD ON UBER EATS
INTRODUCING BOOKED & BRANDED: BRAND STRATEGY FORMULA
This self-paced course is designed to simplify brand strategy and provide you with actionable steps to create solid foundations for your business without stress and overwhelm.
It's your formula for crafting a brand that resonates with your audience and sets you stacks above the competition.
BOOKED & BRANDED IS THE BOMBBB. IT'LL HELP YOU TO...
Cconfidently set prices based on the value you provide your clients, not on what others charge. No more mad dash discounting for a quick sale.
Define what makes you and your offers unique so effectively that potential clients already feel the transformative impact you could have on their brand.
Master your mindset so you can overcome limiting beliefs, stop self-doubt, and be confident in your brand. With the strategy and intention behind every choice, you'll be itching to share your sales pages.
Define your own path to success, learning proven brand-building techniques that set you apart so you can carve a unique place in the industry. No following the crowd.
Get the confidence to stand by your services, knowing that you offer insane value to your clients. No more rate-related sales call anxiety.
Brand strategy is your business's game plan for how you want to be perceived and remembered. Let's break it down in plain English:
Brand strategy is like defining a unique personality for your business. It's deciding who you are, what you stand for, and how you're going to show that to the world.
Think of it this way - if your business was a person at a party, brand strategy would be:
• How they dress
• What they talk about
• Who they hang out with
• What they're known for
• The impression they leave when they go home
It's the blueprint that guides all your business decisions, from your visuals to your voice, your prices, and even the clients you choose to work with.
Brand strategy is…
Your north star: It guides all your business decisions, from the clients you take on to the projects you pursue.
Your secret sauce: It's what makes you different from every other business out there doing similar things.
Your client magnet: It helps attract the right people who'll love working with you (and happily pay your rates).
Your confidence booster: It gives you the tools to charge your worth without breaking into a cold sweat.
Your story blueprint: It helps you communicate your value in a way that clicks with your audience.
Essentially, brand strategy is about making your business unmistakably YOU. So clear and consistent that your ideal clients feel like they know you before they've even worked with you.
In practical terms, it involves defining why you exist, what you believe in, how you communicate, where you fit in the market and what clients can expect from you.
It's not just about looking good (that's brand identity). It's about being strategically, intentionally and undeniably you in every aspect of your business.
Without brand strategy, you're just throwing spaghetti at the wall. With it? You're the go-to expert people can't wait to work with.
Ready to get strategic? Let's cook up a brand strategy that's so you, it hurts.
BUT WAIT, WHAT IS BRAND STRATEGY AND DO I NEED IT?
Modules on Mindset, Foundations, Audience, Market, Offers, and Messaging so you can build a well-rounded brand strategy from the ground up and feel confident in every aspect of your brand.
Actionable Workbooks and Prompts so you can create a brand strategy that's not just effective but truly yours, without the guesswork.
Vibrant Slack Community Access so you can brainstorm, get feedback, and celebrate wins with me and other B&B students, making the journey more fun and less lonely.
Videos and Transcripts so you can learn in the way that suits you best, whether you're on the go or prefer to read at your own pace.
Ongoing Updates to Course Content so you can always access the latest strategies and tools at no extra cost, keeping you ahead of the competition.
Student-Only Discounted Price for 1:1 Support Sessions with me so you can get my feedback on any part of your brand. I love being your cheerleader.
SO WHAT'S INCLUDED?
HI, I'M LAURA JAMES, YOUR FRIENDLY NEIGHBOURHOOD BRAND STRATEGIST, BRAND AND WEB DESIGNER 🤙🏽
Who is she, and why should I trust her?
WHAT MAKES BOOKED & BRANDED DIFFERENT FROM OTHER BRAND STRATEGY COURSES?
🏁 It gives you all the support, training, and plug-and-play templates you'd expect from done-for-you services but at a price that suits your budget, bringing brand strategy within every business owner's reach.
🏁 It simplifies brand strategy into shockingly simple, actionable steps in a challenge-like format. No fluff, no overwhelm—just straightforward, practical strategies that work.
🏁 It's not corporate. When I first got started in the industry, I was searching for brand strategy resources and the only training I could find felt suited for corporates with large teams. Strategy is for smaller businesses, too, and I'm on your level, so the training is all super relatable and easy to implement.
🏁 It gives you the formula to get results fast. In just 30 days, you can have a fully fleshed-out brand strategy with defined offers and audience, so you can start making cash on tap.
🏁 It covers everything from mindset to sales journeys so you can build a brand that resonates so deeply with your audience that they wonder how they ever lived without you.
🏁 It adapts to the market, so your strategies are always up to date. I do the research, so you don't have to. Brand strategy is largely timeless, but some strategies (like sales funnels) will constantly adapt to the market.
🏁 It includes free ongoing access to course updates and a private Slack channel for real-time feedback and support. For those of us who struggle to take action, having a reliable cheerleader and accountability group is a game changer.
🏁 It helps you choose your own direction. No more relying on algorithms or chasing the latest trends—just a solid, reliable strategy that keeps you ahead of the game.
BOOKED & BRANDED IS PERFECT FOR YOU IF...
💎 You want a no-fluff, straightforward approach to brand strategy that's simple to understand and implement.
💎 You're fed up with hearing "I need to think about it" on sales calls because potential clients don't fully grasp the value you bring.
💎 You're just starting out and want to get your brand right from the get-go without the stress of trial and error.
💎 You're exhausted from trying to emulate other service providers who seem to have it all figured out, yet their strategies never quite fit your style or give the results you crave.
💎 You want to check out my process before considering a bigger investment in 1:1 brand strategy services.
💎 You're tired of undercharging and undervaluing your services because you fear losing clients to cheaper competitors.
💎 Imposter syndrome is your constant companion, making it tough to confidently promote your services and products.
💎 The thought of sharing your rates makes you feel physically ill, and you're ready to change that narrative for good.
💎 You're ready to believe in your brand and get obsessed with it, knowing that when you do, your future clients will too.
💎 You crave a supportive community that offers real-time feedback, brainstorming sessions, and accountability partners to keep you on track.
IT'S PROBS NOT FOR YOU IF...
🙅 You're looking for a quick fix and aren't willing to put in the time and effort to build a solid brand strategy.
🙅 You prefer one-on-one, hands-on coaching and aren't comfortable with a self-paced, DIY approach.
🙅 Your current brand strategy is bringing in all of the cash, and you don't feel the need to make any changes or improvements.
🙅 You expect immediate results without any work and aren't willing to be patient and persistent in implementing the strategies taught.
🙅 You prefer to rely on trends rather than a timeless and adaptable brand strategy.
🙅 You prefer to work in isolation without feedback or support and don't want to be part of a community.
Still here? Awesome! That means Booked & Branded is a perfect fit for you.
YOU'VE GOT QUESTIONS? I'VE GOT ANSWERS!
So many! A solid brand strategy is essential for standing out in today's competitive market. Without it, your brand design lacks depth, resonance, and impact. Are you eager to attract your dream clients, stand above the competition, and foster lifelong fans? If so, strategy is your secret weapon!
Booked & Branded is a self-paced course designed to simplify brand strategy and provide you with actionable steps to create solid foundations for your business without the stress and overwhelm. It's your roadmap to crafting a brand that resonates with your audience and sets you apart from the competition.
I'm fully aware that I could easily charge 3-5x for this content, and I do charge ££££'s if I'm the one creating the brand strategy for you using this exact method. But I've priced it this way because I want to see you succeed. And because I know what it's like to try and get your business off the ground without a strong brand (it was miserable, and I ended up having to give up on my first biz in 2018). I don't wish this experience on ANY owner, so I've priced it to be affordable to as many people as possible.
Absolutely! I believe so much in the Booked & Branded Formula that if you're not satisfied within 14 days of joining, I'll refund you, no questions asked.
Of course! Feel free to reach out with any questions or concerns you may have. I'm more than happy to provide additional information or discuss how Booked & Branded can help you achieve your goals. Your success is my success, and I'm here to support you every step of the way.
I love your go-getter attitude! As soon as you sign up, you have instant access to the platform, on-demand lessons, templates, and bonuses.
The beauty of Booked & Branded is that it's self-paced, so you can choose how much time you want to commit each week based on your schedule. Whether you're working on a side hustle or neck-deep in client work, you have the flexibility to tailor the course to you. Each module is a couple of minutes long in bite-sized chunks so you can master your strategy without sacrificing your schedule.
Self-paced courses offer the flexibility to learn at your own pace and fit around your existing commitments. If you prefer to learn independently and enjoy having control over your schedule, then Booked & Branded could be a great fit for you.
Absolutely! Booked & Branded is designed to be user-friendly and accessible to everyone, regardless of technical skill level. The lessons are clear and easy to follow, with step-by-step instructions to guide you through each module. If you're not comfortable with the course platform, drop me an email at info@laurajamesgraphics.com and I'll jump on a video call with you to talk you through it.
That's perfectly fine! The lessons and resources are designed to be cost-effective and tailored to fit any budget. I will show you how to make the most out of your resources and still achieve great results. I'm the queen of sourcing cost-effective ways to do something, so you're in safe hands!
This course is perfect for business owners who want to take control of their brand strategy but aren't quite ready to invest in a 1:1 brand strategy service. Whether you're just starting your brand or looking to book better clients, this course is for you if you're looking to DIY your brand strategy.
Yes, I offer a payment plan option to make it more accessible for those who need some flexibility with their budget. You can spread the cost of the course over multiple payments, allowing you to invest in your business without any financial strain.
By the end of the course, you'll have a complete brand strategy with a clear mission, defined offers, and targeted messaging. This will help you to attract more clients, boost your visibility, and build a loyal customer base.
The course content gets regular updates to stay in line with the latest trends and best practices. You'll have lifetime access to these updates, ensuring your brand strategy stays relevant and effective no matter how the market evolves.
Booked & Branded points out common branding pitfalls and provides practical solutions to avoid them. This helps you build a strong, cohesive brand from the start, saving you time and resources down the road.
Absolutely! Whether you're starting fresh or rebranding, the course offers valuable insights and actionable steps to refine your brand strategy, align it with your business goals, and connect with your audience.
Alongside the comprehensive course materials, you'll be part of a vibrant Slack community for real-time feedback and support. This includes brainstorming sessions, accountability partners, and direct access to me for any questions or guidance you need.